Some Basics on How we Make Decisions

In the second of our ‘Gab & Rob Talk Risk’ video series, Gab and I explore some of the basics of how people make decisions. We talk about rational, a-rational and irrational. When we better understand how people make decisions and judgments, we are better able to support people in discerning risk.

If we do not understand the role that our unconscious plays in decision making, we can easily think that all decisions are either rational or irrational. Understanding a-rational is critical in risk management.

We hope you enjoy and would love to hear your feedback.

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