100 Books Sold in Week One

New Book – Social Sensemaking


This book, and the idea itself of Social Sensemaking©, was born from a search for a more humanistic approach and methodology to supporting people to deal with risk. That is because in order to make sense of risk, we need to commune and converse with others; it is a social activity.

The book is written in the form of a ‘reflective journal’; it is not a text or a report on formal research. Instead, it is a collaboration of stories and experiences in how we make sense of decisions and judgments; particularly about risk. It questions the traditional controlling and dictating methods that can be too easily adopted by the Risk, Safety and HR fields, and offers ideas that are more ‘humanising’.

We invite you to join in the ‘learning adventure’ shared in the book – you can order your copy now.


Here is what people are saying about the book:

Social Sensemaking fills a critical gap in the risk and safety professions in that it provides a different, more humanistic perspective on how to deal with people, our most precious resource. Rob does a great job balancing very technical, sometimes sensitive topics, but in a way that is approachable and practical. These ideas are powerful and have great potential to make positive change in any organization.

We were thrilled to read the review by Rob Long after his first reading of the book.

Rob notes; “How timely then is this book as it brings fresh and invigorating insight into the challenges of risk.” and; “The first thing that this book does is model its own message. It is a book of humble enquiry and narrative about discovery, learning and maturing. Rob Sams has articulated his journey very well and provides a structure and style that allows the reader to join in that journey.

You can read the full review for yourself HERE.

I love the idea of a reflective journal; this fits so well with both Rob’s style and the intention of the book in being one that inspires people on their own ‘adventure’ as Rob calls it.

I have learned that life and people can be challenging to understand; as Rob says, we are grey, messy and at times perplexing creatures, and our decisions and responses are layered and complex and nuanced.  It can be hard to make sense of things. That is where this book provides some great insights.

This is a book for anyone interested in learning more about people, about why we do what we do and how we make sense of things – or even whether we need to. I feel most privileged that much of what is written in this book I have experienced firsthand. I have gone on my own journey as a result of my many discussions with Rob, and I look forward to future travels.

Would You Like to Get a Feel for the Book Before Ordering?

To give readers a sense of what the book is about, Chapter One along the Preface and book Index, are available to download now for free. Simply click HERE, or on go to Dolphyn’s ‘Book Page‘.

Chapter One sets the scene for the book with Rob sharing a story about a special mate, Beavo. It is a reflection of a great mate and a fitting story to begin an exploration in better understanding people and how we engage with risk.

Order Your Copy Today

If you’d like to read the book for yourself, you can now order your copy now by clicking on the link below:


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